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June 26, 2007

The Alli Hype Continues: Now on Video!

A few days ago I wrote extensively about my take on the Alli Diet Drug. Now, I have found many home-made videos popping up on YouTube. Here are a few of them, all related to Alli.

The Doctor with Perfect Patients

This doctor talks about Xenical (with references to Alli) and he says that none of his patients had the miserable side effects. What? A doctor prescribing Orlistat, a 9 year old drug, has never had patients  telling him about their bathroom accidents? Hmmm... Either he is only a few days practicing medicine, or he has only one or two patients:

The Muted News Report with a Marketing Doctor as a Bonus

This one is funny. It is a live news cast from KCRA 3 - Sacramento, CA: The news anchors not only try to be funny by introducing the Alli Drug and saying "Dieters have a new ally in the battle to loose wight" (got the joke? ally sounds exactly as Alli), but when they ask their expert doctor  "Does Alli really work?" ... a few seconds of silence, doctor moves her mouth, no sound... technical difficulties... Later Dr. Caroline Apovian not only tries to be unnaturally funny by also making the "Ally-Alli" analogy, but does, in my opinion a crucial mistake a doctor can't do: using the GlaxoSmithKline’s marketing phrase "Treatment Effects" instead of "Side Effects". Well, it's all about Marketing.

The Alli Poopy Pants TV Spot

From the makers of Leptopril, another of those  shady magic pills in the market, comes this anti-Alli TV spot. Not sure if it really airs on TV (I hope not, because it is really tasteless) but it is having a popular YouTube audience.

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Comments

Jeff

I thought you might also enjoy our take on Alli. Here's the link:

http://www.youtube.com/watch?v=MegRHgZaakY

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